Temptation, they name is…
Here’s the recipe at Vegan Yum Yum.
Time consuming? Yes. They have to rise twice, and there’s the rolling, and the cutting (dental floss, by the way, is the only thing that works), and all that jazz. But it’s the perfect project for a Thursday night. And it makes an ungodly amount of them (I had eighteen swirls of golden deliciousness), and you can freeze half the batch, or even the whole thing. And in the morning, when you take them out of the fridge and put them in the oven while you’re getting ready for work, and your whole house smells like happiness, it will be totally worth it. And everyone will adore you.
And that, really, is the purpose of cinnamon rolls.